Never Do Cold Calling Again

The promotional campaign, "never cold call again" keeps coming up in materials presented to sales professionals because direct mail marketers launch their campaigns as the seasons change. And their "hook" is "direct mail is a way you can avoid your fear of cold calling."

Which begs the question, "can you build a business without using the cold calling as part of your selling strategy?"

Sure you can learn can learn to be a professional Direct Response Mail Marketer. · You can figure out how to draw attention to your letter so that it stands out in the 18 inch pile of junk mail your prospects’ executive assistants receive twice a day. ·

You can learn what it takes to convince the executive assistant to take your letter to the boss before tossing the rest of the enormous pile of unsolicited mail received daily. ·

Sure over the weeks and months you devote to learning how to write an effective Direct Mail Campaign you can learn to write the compelling words that will capture the attention of a reader who has dozens of pressing issues whirling about in his/her brain.· No doubt about it you can find a good list of prospects to send regular mailers to and prepare to send each person up to 27 pieces of mail before they invite you in for a meeting. · Absolutely you can figure out the written words that will compel your target audience to consider using your services. Direct marketers do this for a living and some of them make a very good living. Others make a great living selling products to people who hate to cold call.But, and this is a big "but" eventually you are going to have to have a real, live conversation with the prospects and clients with whom you are doing business. That's the nature of selling products and services to the people who need them. You've gotta talk with them sometime ... to figure out what to put in a direct mail campaign, (which is actually a sales presentation in print.) to figure out how to sell to them, to identify and create new product offerings that meet their needs and wants.

As a sales professional you are gifted with the spoken word. So, why not learn the words to say when cold calling prospects and close your sales sooner rather than later? And complete the entire process in 90-seconds or less? Just a thought.

For your mini-course “Jealously Guarded Secrets to Cold Calling Company Presidents” visit http://www.ColdCallingExecutives.com ! Or call Cold Calling Expert, Lead New Business Development Coach, Leslie Buterin (like butterin’ bread) at (816) 554-3674 9-3 CST (that’s Kansas City/Chicago Time) Find much more on our http://www.coldcallingexecutives.com/blog/index.html